mobile.de Price List

Become a mobile.de dealer and take advantage of our wide range of features and extra services. Here you have all prices at a glance.

 

This price list is effective starting August 1st 2017


As a mobile.de dealer, you will benefit from the following:

  • the mobile.de Professional Domain: search and advertise using customised forms; effective Sellers’ Tools, net prices and simple data backups
  • Numerous other free features: the success monitor, ad statistics, the print centre, interface, and much more
  • Your own homepage with personalised Internet address: www.mobile.de/YourName


The new mobile.de Service Model
Custom-fit packages for your success. Lock in your benefits now!
Go to package selection

 

Cost

The mobile.de GmbH invoices you for services rendered during the previous month. Your costs are based on your selected package and on the average number of ads that you have run per package per day on mobile.de within one month.

This monthly average is calculated by recording your number of ads each day. On the first working day of the following month, your total number of daily ads within one package is calculated and divided by the number of days within one package in the current calendar month. The results are rounded off where applicable and invoiced according to the price levels below.

This price list is effective starting August 1st 2017

Price scales

The new mobile.de Service Model
The mobile.de service model offers you three different packages: the compact, comfort and premium package.

All about the packages

Use of the Professional Domain is included in all price scales.

All prices are subject to VAT.

 

 mobile.de Price List, valid from 1.8.2017
Price scale Average number of
ads per month
Compact Comfort Premium
1 0 - 1 56.49 € 73.49 € 90.49 €
3 2 - 3 94.49 € 122.99 € 151.49 €
5 4 - 5 130.99 € 170.49 € 209.99 €
10 6 - 10 169.99 € 263.49 € 339.99 €
15 11 - 15 219.99 € 325.49 € 419.99 €
20 16 - 20 252.99 € 356.49 € 459.99 €
30 21 - 30 274.99 € 387.49 € 499.99 €
40 31 - 40 326.99 € 441.99 € 569.99 €
50 41 - 50 372.99 € 503.99 € 649.99 €
70 51 - 70 446.99 € 596.99 € 783.49 €
  Each additional vehicle 5.59 € 6.99 € 9.49 €


Starting with price scale 71, each additional vehicle is calculated separately. The number of the price level corresponds to the maximum number of advertised vehicles.

In case of a package change within one month, the valid price scales per package will be calculated proportionately.

mobile.de Demand Tools

mobile.de’s Demand Tools enable you to improve your online offering and improve your sales. Unless otherwise stated, the Demand Tools are visible exclusively on the classic mobile.de website and not within the mobile apps or on the mobile portal.
All prices are subject to VAT.

 

  • Top Ad: 6.00 € (free ad contingent for Comfort and Premium packages)


    The Top Ad places your vehicle in the top slot of the search results pages, under the condition that your vehicle matches the potential buyer’s search criteria. If more than three Top Ads match a search query, the top displayed ad is selected at random from all the matching booked Top Ads.

    Besides top placement in the search results, the Top Ad for Desktop also displays an extra-large image and your contact information.

    Comfort Package customers receive double the number of free Top Ads based on the maximum number of ads for your current price scale.
    Premium Package customers receive four times the number of free Top Ads based on the maximum number of ads for your current price scale.

    Price security: The total monthly cost for the Top Ad will not exceed 600% of the net cost of your current price scale – no matter how many Top Ads you book.

  • Page-1-Ad: 1.20 € per vehicle/day (free ad contingent for Comfort and Premium packages)


    With the Page-1-Ad, your ad will be listed on the first page of search results when your vehicle matches a potential buyer’s search criteria (flagged as a ‘sponsored ad’). If there are more than three Page-1-Ads that fit the search, the ads presented are selected at random from all the ads ordered.

    Comfort Package customers receive double the number of free Page-1-Ads based on the maximum number of ads for your current price scale.
    Premium Package customers receive four times the number of free Page-1-Ads based on the maximum number of ads for your current price scale.

    Price security: The total monthly cost for Page-1-Ads may not exceed a specified sum. You pay a maximum of 200% of the net cost of your price scale – no matter how many Page-1-Ads you place.

  • Red Pen Price: 0.90 € per vehicle/day (free for Premium)


    The Red Pen Price quickly lets customers know when a price has been reduced. The old price is crossed out next to the new lower price. The Red Pen price appears in the search results list and in your ad’s Detail View.

    Premium Package customers get free use of the Red Pen Price.

    Price security: For users of the standard account, the monthly costs of the Red Pen Price will not xceed a certain amount. You will pay a maximum of 90 percent of the net cost according to your price scale – irrespective of the number of Red Pen Prices displayed.

    Booking

    You can use the Inventory List to activate or deactivate the Red Pen Price for individual vehicles or for the entire inventory at any time.


    Terms 


    The ad displays a Red Pen Price if you have advertised a vehicle at a certain price for at least 14 days and then reduce the price. The price reduction must be at least 2 percent. After a valid price reduction, the Red Pen Price is displayed for 30 days. If the Red Pen Price is active for more than 30 days due to a further price reduction, the reference price (shown as a crossed-out price) is based on the active price from 30 days prior.
    Only the days on which the Red Pen Price is displayed are counted.

    The Red Pen Price is automatically disabled

    • the last valid price reduction was made 30 days ago;
    • the price is increased again;
    • the ad is marked as new.

    After each deactivation, a vehicle must be re-offered at a certain price at least 14 days before the price can be reduced again.


    Legal Information


    Price discounts may be impermissible under competition law in individual cases if

    • a price reduction is feigned by first increasing and then reducing the price;
    • the higher price is (was) only used to make the reduced price look particularly attractive ("unrealistic price"). 

    Non-compliance with these rules may result in competitors or consumer protection associations serving you with a warning, the costs of which you will be liable for.

    The above information is not a substitute for legal advice. If you have any further questions, please seek advice on the general legal regulations from a lawyer as appropriate.

  • Eyecatcher Ad: 0.80 € per vehicle/day (free ad contingent for Comfort and Premium packages)


    With the Eyecatcher, the search results show your ads enlarged and with colour highlighting and a clearer structure that helps them to stand out.

    Comfort Package customers receive double the number of free Eyecatcher Ads based on the maximum number of ads for your current price scale.
    Premium Package customers receive four times the number of free Eyecatcher Ads based on the maximum number of ads for your current price scale.

    Price security: The total monthly cost for Eyecatcher ads may not exceed a specified sum. You pay a maximum of additional 200% of the net cost of your price scale – no matter how many Eyecatcher ads you place.

  • Export to eBay Kleinanzeigen: 0.50 € per vehicle/day (partly free for Comfort and Premium packages)


    With eBay Kleinanzeigen Export, your ads will automatically be exported to eBay Kleinanzeigen. Offering your vehicles on eBay Kleinanzeigen positions them in a marketplace that is highly specialised in local search. Your vehicle will not be offered as an auction but rather at a fixed price.

    Requirements

    • At least one photo.
    • Only for cars, motorcycles and motorhomes.
    • The mileage must be at least 1500 km.
    • The ad may not be marked as 'For trading and export only' or 'Vehicle only visible in the professional domain'.

    Comfort and Premium Package customers get free use of the automatic export to eBay Kleinanzeigen, but only for car, motorcycle and motorhome ads that meet the following criteria: Car ads: price of up to €10,000 and mileage in kilometres over 1,500 km; Motorhome ads: mileage in kilometres over 1,500 km; motorcycle ads: no restrictions. The ads need to have at least one photo and cannot be marked as 'For commercial and export only' or 'Visible in the Professional Domain only'.

    Price security: The total monthly charges for the ad Export to eBay Kleinanzeigen will not exceed a certain amount! You will pay a maximum of additional 100 percent of the net cost of your specific price scale - irrespective of the number of eBay Kleinanzeigen Exports you book.

  • Financing Proposal: 0.10 € per vehicle/day


    You can add Financing proposals to your ads (excluded: commercial vehicles). When you order a Financing proposal, your ad appears in detail on the Detailed Item Page and is flagged on the search results pages.

    Price security: The total monthly cost for Financing proposals may not exceed a specified sum. You pay a maximum of 60% of the net cost of your price scale – no matter how many Financing proposals you order.

  • Mark as New: 2.99 € per usage (free ad contingent for all dealers)


    Newly listed vehicles are specially flagged in the list of search results. You can take advantage of this by marking your ads as 'New'. This will help you draw more attention to your vehicles. Your ads also stay in the parking lists.

    All dealers receive a contingent of free listings based on the maximum number of ads for their current price scale.

    In case of a package change within one month, all dealers receive a contingent of free listings based on the maximum number of ads for their price scale based on the monthly average.


    Cost: Every additional ad marked as 'New' costs 2.99 €.

  • VIN Requests (1.00 € per request): free in 2017


    The VIN request allows you to automatically add vehicle details and features using the vehicle identification number (VIN). Use the feature to improve your ad quality and your chances of selling.

    In 2017, mobile.de will cover the costs for your VIN requests! For every ad placed through a VIN request, you will receive a credit for the cost of the VIN request (1.00 €).
    Please note: If your ads are uploaded from a data service provider that charges more than 1.00 € per VIN request, you have to assume the difference in cost.

    Requirements

    • Applies only to cars, vans/trucks up to 7.5 tons, truck over 7.5 tons and semi-trailer trucks. Not valid for motorcycles.
    • The vehicle may not be marked as “reserved” or have been advertised in the same category with the same VIN in the past 6 months.

    Please note: This will be noted on your invoice with two items: one for the amount of the VIN request and a credit for this same amount (1.00 € each). If you upload your ad via interface or use a data service provider, only a credit of 1.00 € will be itemised on the invoice.

     

  • SMS service: free


    With the SMS service, any emailed customer enquiries are sent straight to your mobile by SMS at no additional cost to you.

  • Direct Link: 50.00 € per month


    The Direct Link takes customers to an external homepage or to your mobile.de dealer homepage. Your offering is linked from both your ad’s Detailed Item View and from the Dealer Search.

    For Premium Package dealers the Direct Link is included.

  • Inventory Link: free


    You can add the Inventory Link to your own homepage at no charge so that your mobile.de inventory also appears on your own site.

     

  • Banner Ads (see table)


    You can use a variety of customised, regionalised banners to advertise on mobile.de. Get in touch with our mobile.de team – they will be happy to advise you on creating your own custom banners.
    To ensure maximum effectiveness, your banner will only appear if the potential buyer’s search criteria match the criteria you have defined. You may select from these criteria: postcode area, make, model, price, year of manufacture, mileage, power, new vehicle, used, fuel type.

    Please note: the price is calculated based on the number of banners shown, not on visitor clicks on your banner. When the banner has expired, you will be provided with detailed statistics about its success: the number of effectively shown banners, the number of clicks and the click rate (in per cent).

     

     Price list for Banner Ads
    Your banner Technical details

    Price, incl.
    2 Targeting Criteria and Geo Targeting

    Price, incl.
    3 Targeting Criteria and Geo Targeting
    Inlinebanner Size: 728x90 pixels
    File size: max. 40 kB
    Formats: GIF, jpeg or Flash
    Other: Sound only after user interaction
    40.00 € 45.00 €
    Skyscraper Size: 160x600 pixels
    File size: max. 40 kB
    Formats: GIF, jpeg or Flash
    Other: Sound only after user interaction
    50.00 € 55.00 €
    Superbanner Size: 728x90 pixels
    File size: max. 40 kB
    Formats: GIF, jpeg or Flash
    Other: Sound only after user interaction
    40.00 € 45.00 €
    Tandem Layer Ad (Superbanner) Size: 728x90 Pixel + 400x400 pixels
    File size: max. 40 kB per creative
    Formats: GIF, jpeg or Flash
    Other: Sound only after user interaction
    105.00 € 110.00 €
    Tandem Layer Ad (Skyscraper) Size: 160x600 Pixel + 400x400 pixels
    File size: max. 40 kB per creative
    Formats: GIF, jpeg or Flash
    Other: Sound only after user interaction
    105.00 € 110.00 €

    All prices are subject to VAT at the statutory rate.
    Minimum order volumes per place of business: 3,500,- €

    More information on advertising on mobile.de

     


Other charges and billing details


Re-setup fee: 75.00 € per re-setup

This one-off fee becomes due if mobile.de have terminated the contract without notice, or definitively blocked the account, due to a contravention of the GTC, due to a default in payment or due to any other important reason.


Invoicing, Due date of monthly payment

Billing is by emailed invoice. The total shown in the invoice is immediately due for payment and mobile.de will collect it by direct debit.


Termination notice

The period of notice for cancelling the contract is two weeks prior to the end of the month.


This price list is valid from August 1st, 2017. All previous price lists become invalid.
All prices shown are subject to VAT at the statutory rate.
Printing errors, mistakes and changes excepted.

Our General Terms and Conditions for Using the Professional Domain of the mobile.de website (GTC-PrD) apply.