Our website uses the "Scalable Centralized Measurement System" ("Skalierbares zentrales Messverfahren – SZM") developed by INFOnline in order to enable us to gather statistical information about the use of our website. Anonymous data is collected for this purpose. For the purpose of recognising computer systems, the SZM method of audience measurement either uses a cookie with the identifier “ivwbox.de” or a signature which is created on the basis of various data automatically relayed by your computer. This method does not store IP addresses; these are processed in an anonymised form only.
The audience measurement method has been developed in accordance with the data protection regulations. The objective of audience measurement is to statistically determine the intensity of use and the number of users of a particular website. Specific users are not identified at any stage. Your identity always remains protected. No advertising will be communicated to you via this system.
Websites, the operators of which are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – German Information Association for Determining the Circulation of Advertising Media) or which participate in the “internet facts” survey organised by Arbeitsgemeinschaft Online-Forschung e.V. (AGOF – German Working Group for Online Media Research), will have their utilisation statistics published monthly by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (German Media Analysis Working Group) as well as by the IVW. This information can be viewed at http://www.agof.de, http://www.agma-mmc.de and http://www.ivw.eu.
Apart from publishing the recorded data, the IVW regularly reviews the SZM method to ensure that its use complies with legal and data protection regulations.
If you wish to object to the processing of data via the SZM method, please click on the following link: