Online Behavioral Advertising

Information about Online Behavioral Advertising (OBA)

The advertising on our websites will be optimized according to your predicted interests by collecting and processing data in anonymous form about your usage of our websites (“Usage Data”). For this purpose, a cookie will be placed on your computer. A cookie is a small text file placed on the hard drive of your computer enabling us to identify your computer but not you as a person. The Usage Data collected on our websites will be stored in pseudonymous form.

Responsible for the collection of Usage Data is: GmbH, Albert-Einstein-Ring 2-6, 14532 Kleinmachnow-Dreilinden, Germany.

If you have further questions regarding Online Behavioral Advertising you can write: or you may contact our customer support.

You will also find more information about Online Behavioral Advertising and the possibilities to opt out from it at

Which type of data will be collected?

Collected will be data about your activities on and usage of our websites (e.g. which display ads you clicked on, which sub-pages you visited, your search queries etc.). Such Usage Data will be processed and used in pseudonymous form, where applicable in connection with anonymous data collected from online surveys (if any).Your IP address, which is transmitted due to technical reasons, will be fully anonymized by an independent third party and will not be used for the targeted display of advertisement.
Since, according to the current legal situation, it cannot be fully ruled out that the collected Usage Data may be indirectly referenced to your person, all Usage Data will be stored in pseudonymous for so that an identification of you as a person will almost certainly not be possible.

Opt Out from Online Behavioral Advertising

If you want to opt out from being displayed Online Behavioral Advertising on our websites, you can block the placement of cookies on your computer by changing the settings of your browser so that it does not accept cookies. You can also change the settings of your browser so that you will be asked to confirm the placement of cookies in each case. Finally, you may delete cookies on your computer at any time. For details, please refer to the manual or help pages of your browser. We offer certain features that are available only through the use of cookies, so that the blocking of cookies may prevent us from delivering certain services to you.

Compliance with Self-Regulatory Principles of the DDOW

In addition, we comply with the self-regulatory principles (“Selbstregulierungskodex”) of the “Deutsche Datenschutzrat Online-Werbung (DDOW)”. You may view the applicable self-regulatory principles at (German language).

Information about Third Party Ad Network and Ad Service Providers

In order to optimize advertisements according to your interests, we have allowed the following third party ad network and ad service providers to collect Usage Data:

Although DoubleClick and use some anonymous information about you to display ads, we do not permit these companies to collect any personal information about you. DoubleClick and use cookies to collect anonymous information, which may be used to tailor the advertising you see on our websites or elsewhere on the web. DoubleClick and use some anonymous information we send them to display ads on our websites.

DoubleClick and may also use anonymous information about its own users to select ads to serve on our websites. Click the links above to learn more about DoubleClick and business practices and privacy policies, includ-ing how to decline participation in these programs. Privacy Policy

Please find more information in the general Privacy Policy.