Data Privacy Policy for the Use of INFOnline GmbH's Measuring System

Our website uses the measurement procedure ("SCMnG") of INFOnline GmbH in order to determine statistical key figures concerning the use of our websites. The reach measurement aims to statistically determine the intensity of use, the number of users visiting a website and browsing habits – based on a uniform standard procedure – and thus to receive market-wide comparable figures. The usage statistics regarding the websites that are members of the German Audit Bureau of Circulations Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern IVW) or that take part in the research conducted by the Working Group for Online Media Research (Arbeitsgemeinschaft Online Forschung, AGOF) are regularly published by AGOF, the Working Group for Media Analysis (Arbeitsgemeinschaft Media-Analyse e.V., agma) and the IVW and can be viewed on the respective websites.

1. Data Processing

INFOnline GmbH collects and processes data in accordance with German data protection law. Based on technical and organizational measures, it is ensured that individual users cannot be identified at any time. Data that may include a reference to a specific identifiable person are anonymized as early as possible.

1.1 Anonymizing the IP Address
On the internet, every device requires a unique address to transfer data, the so-called IP address. Owing to the way the internet works, it is technically necessary to save the IP address at least temporarily. The IP addresses are shortened before they are processed and are further processed only in anonymized form. The unshortened IP addresses are neither stored nor processed.

1.2 Geolocalization Down to the Level of Federal States/Regions
So-called geolocalization, meaning mapping the location at which a website is accessed, is based on anonymized IP addresses only and takes place only down to the geographical level of federal states/regions. Geographic information obtained in this way by no means allows conclusions to be drawn regarding the user's specific place of residence.

1.3 The Identification Number of the Device
In order to recognize computer systems, the reach measurement alternatively uses either a cookie with the identification "", a "local storage object" or an anonymous signature that was created based on various pieces of information automatically transmitted by your browser. The cookie's validity is limited to one year.

1.4 Login Information
In order to measure shared use (one service being used on various devices), the user ID used to log on, if available, can be transferred to INFOnline as anonymized checksum.

2. Deletion
The stored usage processes are deleted after seven months at the latest.

3. Objection
If you do not wish to participate in the measurement, you can object by clicking on the following link:

More information on data protection regarding the measurement procedure can be found on the homepage of INFOnline GmbH, which conducts the measurement procedure, AGOF's page on data protection and IVW's page on data protection.